First impressions: More than just words
First impressions count – and that applies to advertising materials too. Imagine you are a passerby driving past a poster or holding a flyer. What do you notice? What do you understand at first glance? These are the crucial questions to ask when creating your advertising materials.
How are marketing materials “consumed”?
Before designing your advertising materials, consider the situation in which people will see them. Here are some examples:
- Poster: A poster can be displayed in various places, whether at traffic lights, a bus stop or commuter rail station, or in a parking lot outside a home improvement store or garden center. These locations largely determine whether your poster has half a second or up to three seconds to make an impact.
- Ad: Your ad's placement and size matter. Consider whether it appears in a daily newspaper that is discarded each day or a weekly newspaper that is read several times.
- Flyer: Your flyer must meet different requirements depending on whether you hand it out, leave it on display or deliver it to selected mailboxes.
- Letter or postcard: Mail can be an effective advertising medium. The envelope's design or a postcard featuring a local image can arouse the recipient's curiosity.
The art of instant impact
The time your target audience spends on your advertising materials will usually be very limited. Depending on how quickly they need to make an impact, there are some key factors to consider:
- Contrast: Strong contrast between text and background makes your message stand out.
- Font and font size: Choose an easy-to-read font and a suitable size. Avoid fonts that are too small or overly decorative.
- Position: Place important information where it is clearly visible and immediately catches the eye.
Images speak louder than words
Images draw our attention like a magnet and guide our gaze.
- Use high-quality images – ideally of people.
- Remember that images are often noticed faster than text.
Considerations for real estate agents
- Attention: How can you attract potential clients' attention?
- Image quality: Invest in good photos and striking graphics to make your marketing materials as effective as possible.
- Message: Make sure your message is clear and focused. Avoid cluttered designs that could distract from what matters.
The art of instant impact
The time your target audience spends on your advertising materials will usually be very limited. Depending on how quickly they need to make an impact, there are some key factors to consider:
- Contrast: Strong contrast between text and background makes your message stand out.
- Font and font size: Choose an easy-to-read font and a suitable size. Avoid fonts that are too small or overly decorative.
- Position: Place important information where it is clearly visible and immediately catches the eye.
A successful website relaunch requires careful planning, execution and review. With the right approach, your new website can take your marketing to the next level and strengthen your online presence.